2018/12/11   |   Bangkok   |   Thailand

NewGio — High-quality design, made in Thailand

Quality for the discerning customer is the Thai company's trademark, with Aaron Chou, NewGio's Managing Director, at the helm.

HOMAG has a very good team locally. HOMAG is right there with advice when we have questions. The support they offer is exactly as we would like it to be. Thank you, HOMAG!

Aaron Chou, Managing Director NewGio

Interior design and high-quality furniture for luxury houses, villas and condos. Based in Bangkok, NewGio advises customers across the entire Asian market and provides them with first-class furniture.

Quality for the discerning customer is the Thai company's trademark, with Aaron Chou, NewGio's Managing Director, at the helm. The product portfolio ranges from high-quality, durable and modern kitchens to bespoke furniture created to suit customers' individual tastes.

NewGio's production facility has been based in the vicinity of Bangkok since 2003. Although the company's output in its early days was based on purely manual production using individual machines, it soon became clear to Aaron Chou that it was necessary to adopt batch size 1 production, for greater output and a focus on individuality.

Even now, Aaron Chou has no doubts that the decision to choose HOMAG Asia as the best partner with which to achieve these goals was the correct one: "We have received excellent support from the beginning. HOMAG Asia understands our needs and knows how our production process needs to be set up to meet the requirements our customers ask of NewGio products and the expectations we set for ourselves. During the planning phase, we visited other companies in the sector. We were able to gain an impression of production concepts and it was clear which solution was best for our production process. We do not consider our local HOMAG team to be a vendor, rather we see ourselves as partners and have done from the beginning."

HOMAG products have been expanding the machine pool at NewGio since 2003. Recently installed machines include, for example, a storage system in combination with a panel dividing saw and a CNC processing center. An edge banding machine with LaserTec and an automated workpiece return ensures high processing quality, as do the drilling and dowel inserting machine and case clamp.

The investment in HOMAG equipment has met all of NewGio's expectations. Throughput has increased, while costs and processing times have significantly reduced. NewGio now employs both series and batch size 1 production for its products, with consistently high quality. Aaron Chou sums up NewGio's experience with Homag as follows: "HOMAG has a very good team locally. HOMAG is right there with advice when we have questions. The support they offer is exactly as we would like it to be. Thank you, HOMAG!"

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