HOMAG invests heavily in Schopfloch

07/09/2025

HOMAG invests heavily in Schopfloch

Groundbreaking ceremony in Schopfloch

Groundbreaking ceremony for new customer center and modern company restaurant

Schopfloch, July 8, 2025. The HOMAG Group is continuing its major investment program at the Schopfloch site. Now the groundbreaking ceremony for a new customer center and a modern company restaurant, with an investment volume of around €40 million, has taken place.

In his speech, Dr. Daniel Schmitt, CEO of HOMAG Group AG, emphasized the great importance that the headquarters in Schopfloch have for the HOMAG Group. “From our base in Schopfloch, we have risen to become the global market leader and will be presenting our unique range of solutions for trade and industry to our customers here in the new customer center.”

In addition to the management team of the HOMAG Group and the CEO of HOMAG’s parent company Dürr AG, Dr. Jochen Weyrauch, the first state official of the Freudenstadt district, Reinhard Geiser, and the mayor of Schopfloch, Thomas Staubitzer, were also present and expressed their delight at HOMAG’s clear commitment to the region in their welcoming speeches. The ground-breaking ceremony was also attended by representatives of the general planner w:architekten GmbH from Freudenstadt and the general contractor Leonhard Weiss GmbH & Co. KG from Göppingen. The latter intends to award the contracts for the individual construction services primarily to regional companies.

In the new customer center, which will be called the HOMAG Experience Center, visitors will be able to experience the world of woodworking live on an area of around 4,500 m2. There will be over 25 machines and systems, digital products, and integrated customer solutions on display. In addition, there will be a so-called brand world where visitors can experience the history and uniqueness of the HOMAG brand, as well as training and event rooms.

Employees can look forward to a modern company restaurant, which will replace the previous dining hall, which is somewhat outdated and too small. “We intend to create a place for communication and interaction where employees will enjoy spending time,” says Dr. Schmitt. Spanning a good 2,000 m², the new restaurant will offer almost 500 seats, including an outdoor area with a café garden and a terrace offering fantastic views. Fresh food will be cooked daily in the fully equipped kitchen, mainly using regional ingredients.

Both new buildings will be constructed with a timber supporting structure and timber façade cladding, in a sustainable manner. In addition, a large photovoltaic system will be installed on the roof. Completion is planned for the end of 2026.

The new buildings form part of HOMAG’s major investment program at the Schopfloch site, with a total volume of around €100 million. This began as early as in 2021 with the expansion of the production area by 6,700 m2 and the construction of a new logistics center with an area of 8,500 m2, which was completed in 2023. In 2024, the complete renovation of the office buildings began, covering a total area of around 10,000 m2 and accommodating almost 700 employees. By mid-2026, a modern and attractive working environment will be created there, featuring a wide variety of rooms with contemporary workstations, as well as its own café and bistro area.

Company Background
The HOMAG Group is the world's leading provider of integrated solutions for production in the woodworking industry and woodworking shops. Its 13 specialized production sites, about 20 Group-owned sales and service companies and approximately 60 exclusive sales partners worldwide make the company a unique system provider. Backed by a workforce of around 7,000 employees the HOMAG Group offers its customers solutions for digitized production, based on digital data continuity from point of sale through the entire production process, combined with a comprehensive software suite. In addition, the open ecosystem "tapio" (open Internet-of-Things platform) maps the data flow along the entire value chain of the timber industry. The HOMAG Group has been majority-owned by the Dürr Group since October 2014.

Disclaimer
This press release contains certain statements relating to the future. Future oriented statements are all those statements that do not pertain to historical facts and events or expressions pertaining to the future such as “believes”, “estimates”, “assumes”, “forecasts”, “intend”, “may”, “will”, “should” or similar expressions. Such future-oriented statements are subject to risks and uncertainty since they relate to future events and are based on current assumptions of the Company, which may not occur in the future or may not occur in the anticipated form. The Company points out that such future-oriented statements do not guarantee the future; actual results including the financial position and the profitability of the HOMAG Group as well as the development of economic and regulatory framework conditions may deviate significantly (and prove unfavorable) from what is expressly or implicitly assumed or described in these statements. Even if the actual results of the HOMAG Group including the financial position and profitability as well as the economic and regulatory framework conditions should coincide with the future-oriented statements in this press release, it cannot be guaranteed that the same will hold true in the future.